SEO (Search Engine Optimization) had passed many phases with its share of ups and downs this year. The search engine giant Google and Bing have passed a lot of new features and algorithm updates that have influenced the way SEO India is dealt with. Below are outlined some of the major changes to SEO in 2011.
Bing and Facebook Impact
During the May 2011, Bing and Facebook declared a unique approach to searching, also named as the Friend Effect. In the blog post made by Bing they explained that searching has become more and more social experience. Because of the Friend Effect, particular Bing users obtain personalized search results based on the friends’ opinion by merely signing into
Facebook.
When a Bing user logged into Facebook, they could potentially view an unusual SERP tan when they are not logged in. Surprisingly a website that has not been acquired top search engine rankings is suddenly catapulted to the higher position, simply because a good number of Facebook friends of that user liked that page. However, site owner must ensure their content is easily shareable and you must make steps to promote your own content.
Panda Update
Panda update came into limelight in February of 2011 and gave a bang through the world of SEO. First of all, it came up to strike content farms that were cramming the search results with poor quality, duplicate contents. Next to this, the great Panda has also reportedly marked websites that had excessive amount of stale contents, trusted on ads and those with a poor user skill and experience.
The New Google+
Not just confined to Facebook and Bing, Google launched their much overwhelming social networking site. Google+ in June 2011. Soon after it was launched, the site had over 25 million users that were sharing billion pieces of content every day. Google+ brand pages have presently begun appearing the SERP along with company websites. Also, the content that businesses shared on Google+ is directly published in the SERPs.
