The B2B marketers looking for targeting companies in different countries, creating content marketing material in diverse languages can be rather difficult. Matt Cutts, the director of web spam at Google, stated that the procedure with which content is translated into various languages is fundamental as one of the crucial aspects of SEO India.
It is truly a fact that creating content in the language of a primary audience may endow with a good preliminary point for foreign language content. But, for an effective strategy for content marketing across languages, hiring talented content writers in each specific language is significant.
Cutt said that using an automated translator tool ends up with producing inferior content that can be marked as duplicate content, which is a negative trait for search algorithms. Virtually translated content done manually by expert writers will produce original content that has almost the equivalent value as the rest of other articles.
He further mentioned that if any of you has taken the English copy of your website content and simply put it into Google Translate and literally done nothing more than auto-translate it into different languages, that will be considered spamming. Moreover, it can result in a website being removed entirely from Google SERPs. Cutts believes that the translator software is without a human mind and brain that won’t understand the idioms for redefining it precisely in the target language it is translated. So, he advised that if you want good web presence then you must concentrate on good content.
Although it is difficult for businesses to hire foreign content writers, but it is imperative for the success of a bilingual or multilingual content marketing campaign.
